Ten Steps to Replicate Mission 2007

Filed under: March 2010 |

March-2010

Ten Steps to Replicate Mission 2007

March-2010

The recently launched book, ‘Mission to Movement’ authored by Basheerhamad Shadrach, Executive Director, telecentre.org Foundation traces the growth of the Indian telecentre network,  Mission 2007: every village a knowledge centre, now known as the Grameen Gyan Abhiyan that catalysed its five Cs (content, connectivity, capacity building, care and management and coordination) agenda to bring about a knowledge revolution in the Indian rural and semi urban areas. Following are some excerpts from the book.


 

  1. Identify the important role village knowledge centres play in the lives of common people. Synthesize lessons and aggregate learning, both positive and negative.
  • Convene a meeting of all telecentre operators to consider the challenges and the potentials of telecentre enterprise. Think big and turn the small projects and pockets of excellence into a national movement.
  • Identify a focal point for networking telecentre stakeholders and develop a multi-stakeholder partnership to support the movement. Consider six main actors in this partnership: government; private sector;  civil society organisations; the academia and the research community; the media; and, most importantly the grassroots champions.
  • Identify a charismatic leader to lead the movement; appoint task forces to explore ways to strengthen the telecentre ecosystem, spelt out in the 5C formula of Mission 2007: Connectivity; Content and Services;  Coordination; Capacity Building; and Care and Management.
  • Develop a SMART (Specific, Measurable, Achievable, Realistic and Time-bound) plan for a dynamic village knowledge centre movement and launch the programme in the presence of all stakeholders.
  • Lobby for policy change in order to stimulate the village knowledge movement and demand investment, primarily from the State while encouraging the Private Sector to innovate new business and operational models.
  • Develop a strong content development programme with the help of civil society entities, and research organisations. Apply the principles of locale-specific, demand-driven and appropriate content in local languages and formats that are accessible by the most marginalised sections of the society.
  • Develop a strong capacity building plan, first to help build skills among telecentre operators, and then, through them, that of the community members. Consider soft skills as important as IT and hard skills for managing village knowledge centres. Develop a continuous professional development plan for the village knowledge workers.
  • Celebrate the success of village knowledge centre operators. Ask the highest office of your government to recognise their achievements. Remember, they are the celebration of the core competencies in your nation.
  • Keep monitoring your progress. Document every success and inform all stakeholders of the unfinished agenda. Keep working until you achieve your target. Motivate your stakeholders by citing Indian and other successful examples.


 Aaron Jones Jersey

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